TikTok and Real Estate: The Surprising Connection
With over a billion active users worldwide, TikTok has quickly become one of the most popular social media platforms in the world. Known for its short-form videos and catchy dance routines, TikTok has captured the attention of millions of people across generations. But did you know that TikTok can also be a valuable tool for the real estate industry? In this article, we’ll explore the surprising connection between TikTok and real estate and how brokers can use the platform to their advantage.
1: How TikTok can Help Real Estate Agents Reach a Younger Audience
One of the biggest advantages of TikTok is its appeal to younger audiences. According to recent statistics, the majority of TikTok users are under the age of 30. In the US alone, there are over 100 million active monthly users on TikTok, with the app being downloaded more than 738 million times worldwide in 2020. This presents a unique opportunity for real estate agents who are looking to reach a younger demographic. By creating engaging and informative videos that showcase properties, brokers can attract potential buyers and build their brand on TikTok.
2: Using TikTok to Showcase Properties and Highlight Neighborhoods
TikTok also provides real estate agents with a new way to showcase properties and highlight neighborhoods. Instead of relying on traditional photos and virtual tours, agents can create short-form videos that capture the unique features of a property. From a walk-in closet to a backyard oasis, brokers can use TikTok to give potential buyers a real sense of what a property has to offer. With over 1 billion daily active users on TikTok, the potential for exposure is huge. Additionally, agents can highlight the unique features of a neighborhood, such as local attractions, restaurants, and parks, to help buyers get a feel for the area.
3: Building a Personal Brand on TikTok
Finally, TikTok can be a powerful tool for real estate agents who are looking to build their personal brand. By creating engaging and informative videos, agents can establish themselves as experts in the industry and build a following of loyal fans. According to a survey conducted by Kantar Millward Brown, a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand research, 63% of TikTok users say they discovered a new brand or product on the platform. This can lead to increased exposure, more referrals, and ultimately, more business.
TikTok may seem like an unlikely platform for the real estate industry, but it can be a valuable tool for agents who are looking to reach a younger audience, showcase properties, highlight neighborhoods, and build their personal brand. By incorporating TikTok into their marketing strategy, agents can stay ahead of the curve and reach new heights in their business. With over 100 million active monthly users on TikTok in the US alone, the potential for exposure is huge, and real estate agents who take advantage of this platform could see significant benefits.
